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BrandContext

Your Shelf, Decoded.

A complete walkthrough of every capability inside the BrandContext Dashboard — and how each one drives revenue.

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Dashboard

The Full Picture.

BP Brand Promoter 🎧 Sony — Consumer Electronics
📊 Analysis 🎯 Action
📣 Marketing 💼 Sales 🔧 Product
Shoppers
48,729
Convos
62,314
Demos
18,943
Clicks
87,412
Avg Session
4m 32s
Agent Rating
4.6 ★
Queries
31.4K
Weekly Engagement Trend
W1 W2 W3 W4 W5 W1F W2F Conversations Shoppers Demos
Overview Content Behavioral Flow Features Sentiment Priorities Profile Queries
3 teams, 1 platform — each gets a tailored view of the same data
48,729 shoppers → 6 weeks of real shopper intelligence, zero surveys
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Overview

The Command Center.

Total Shoppers
0
Conversations
0
Purchase Intent
0%
Avg Session
4m 32s
Weekly Engagement Trend
W1 JANW3 JANW3 FEB
New Conversion Signal The share of shoppers who signal buying intent during conversations — a metric that was previously invisible in physical retail.
Live Engagement Trend Week-over-week engagement momentum — correlate campaigns to foot traffic in real time.
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Content Intelligence

Content That Converts.

Content Performance

Engagement score by content type — higher = more interaction, time, follow-up

Video Demos
92
Comparisons
87
User Reviews
84
Deep-Dives
79
Size Guides
65
Setup Tutorials
58
87.4K
Total Content Clicks
1.79
Avg Clicks / Conv
#1 Objection Ranking Every hesitation ranked by frequency — gives reps the exact counter-positioning they need.
24/7 Sentiment Tracking Real-time brand perception by topic — replaces quarterly NPS surveys with always-on sentiment.
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Journey Intelligence

The Shopper Journey.

Behavioral Funnel

Flow from 48,729 retail interactions

Entry
100%
Features
81.7%
Compare
58.5%
FAQ / Q&A
44.4%
Demo Request
38.9%
Pricing
29.2%
Purchase
12.8%
100% Interactions Captured Every in-store interaction becomes structured behavioral data — the click-stream equivalent for physical retail.
📍 Drop-Off Detection Pinpoints the exact funnel stage where the most shoppers abandon — targeting this stage first maximizes ROI.
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Feature Intelligence

What They Really Want.

Feature Interest Ranking

Ranked by total shopper queries

XR Processor
14.8K
120Hz Panel
12.4K
Google TV
10.6K
HDMI 2.1
8.6K
Dolby Vision
7.1K
Consumer Priorities
Picture
92
Price
78
Smart
71
Gaming
68
KPIs Benchmarked Live Compare your performance against category and industry averages — see exactly where your brand leads or lags.
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Co-Occurrence

Feature Basket Intelligence.

Feature Co-Occurrence Matrix

% of shoppers who ask about both features

XR Proc
120Hz
Google TV
HDMI 2.1
XR Proc
—
58.9%
42.1%
37.8%
120Hz
58.9%
—
44.3%
52.1%
Google TV
42.1%
44.3%
—
31.7%
HDMI 2.1
37.8%
52.1%
31.7%
—
⇄ Competitive Flow Live competitive intelligence — see which brands you're winning from and losing to, updated in real time.
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Audience Intelligence

Who's Your Customer?

Auto-Generated Shopper Personas

Data-driven segments from 48,729 shopper conversations · Jan 1 – Feb 13, 2026

🎮
Gamers
42%
20,466 shoppers
120Hz · HDMI 2.1 · PS5
📺
Streamers
67%
32,649 shoppers
Google TV · AirPlay · Netflix
🎬
Home Theater
38%
18,517 shoppers
Dolby Vision · XR Processor
💰
Value Seekers
24%
11,695 shoppers
Financing · BRAVIA 3 · X90L
Key Interests
48.7K SHOPPERS
Gaming 42% Home Theater 38% Sports 29% Streaming 67% Smart Home 24% Cinema 18%
Gender Demographics
61%
Male
29,725
34%
Female
16,568
5%
Other
2,436
Content Affinity

Engagement score by content type

Video Demos
92
Comparisons
87
User Reviews
84
Deep-Dives
79
Size Guides
65
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Catalog Intelligence

Product Catalog Intelligence.

Product Inquiry Volume
BRAVIA A95L
12.8K
BRAVIA X95L
10.0K
BRAVIA X90L
8.3K
BRAVIA A80L
6.1K
Most Common FAQs
What's the difference vs Brand A?8.2K
Is OLED worth the price?6.9K
Best size for my room?5.4K
Does it support AirPlay?4.1K
12.8K Hero Product Confirmed BRAVIA A95L — 16.2% conversion rate. Data validates your flagship.
8,200× "vs Brand A" Question Your most asked FAQ. This must be front-and-center on every PDP.
Unanswered = Friction Every FAQ without a clear answer is a lost conversion. Build answers into your product pages.
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Dashboard View

Shopper Intelligence Dashboard.

Shopper Personas
🎮
42%
Gamers
📺
67%
Streamers
🏠
28%
Home Theater
👨‍👩‍👧
19%
Families
Catalog Inquiries
A95L OLED
12.8K
X95L LED
10.0K
X90L
8.3K
A80L OLED
6.1K
Sentiment
Picture Quality89%
Gaming83%
Price/Value30% neg
Remote/UX20% neg
Competitive Switching
GAINING
Brand A → You +3.8K
Brand B → You +2.9K
Brand C → You +2.1K
LOSING
You → Brand A -1.2K
You → Brand B -501
Net: +8,509
4 panels, 1 view — this is what your team sees when they open the dashboard
Every metric updates continuously from live shopper conversations
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Sentiment Intelligence

Sentiment at Scale.

Topic Sentiment
Picture Quality89% Pos
Price / Value30% Neg
Gaming83% Pos
Smart Features14% Neg
Remote / Interface20% Neg
89% Picture Quality — Strongest Pillar Your #1 brand asset. Protect it aggressively in every campaign.
20% Neg Remote / Interface Friction Clear product pain point. UX improvements here have outsized NPS impact.
4–6 Week Early Warning Sentiment trends predict NPS drops before they hit surveys. Track per-feature, per-model, per-week.
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Competitive Intelligence

Competitive Switching Signals.

Brand Switching Intelligence
GAINING FROM
Brand A → You+3,841
Brand B → You+2,876
Brand C → You+2,134
Hisense → You+1,406
LOSING TO
You → Brand A-1,247
You → Brand B-501
Net: +8,509 highly engaged shoppers
+8,509 Net Shoppers Gained From real competitive switching data — not surveys or panels.
3:1 Brand A Win Ratio Top reason: picture quality + value perception at the premium tier.
Real-Time Positioning Know which competitors are vulnerable and why — update positioning as the data moves.
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Sales Enablement

Objection Intelligence.

  • Top 5 objections ranked by frequency, with AI-surfaced counter-narratives and data-backed talking points.
  • Each objection links to verbatim shopper quotes — your sales team trains on real language, not fabricated scenarios.
Why This Matters
Live sales enablement. Your floor reps know the exact objections they'll hear today, ranked by frequency, with AI counter-positioning based on your own product data.
Top Sales Objections

Tap to expand · sourced from live conversations

"Too expensive vs alternatives"38%
→Highlight XR Processor & Warranty
"Why is the X95L $600 more than the competitor model?" — 4,821 mentions. XR Processor has 87% positive sentiment. 34% co-inquire about soundbars → bundle framing opportunity.
"Worried about smart UI speed"24%
→Demo 10k apps + voice control
"Google TV interface is laggy" — 3,047 mentions. Demonstrate ecosystem flexibility: AirPlay + Chromecast + Alexa.
"Brand A has better smart features"18%
→Google TV: AirPlay + Chromecast + Alexa
3,412 shoppers asked about ecosystem flexibility. Google TV scores 79% positive overall. Lead with multi-protocol advantage.
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Performance Benchmarks

Outperform Every Metric.

Core Metric Your Brand Cat. Avg Industry Delta
Avg. Session 4m 32s ▲ 3m 05s 3m 12s +41%
Demo Rate 38.9% ▲ 25.2% 24.5% +57%
Purchase Intent 12.8% ▲ 8.3% 8.2% +56%
Satisfaction 4.67 ★ ▲ 4.01 4.05 +15%
+57% Demo Rate vs. Industry Your highest delta. Demo conversion is where the agent delivers the clearest competitive edge.
4m 32s Avg. Session Duration +41% above category. Longer sessions = deeper consideration = higher purchase intent.
Real-Time Benchmarks Updates continuously — track improvement week over week against industry standards.
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Strategic Analysis

Auto-Generated SWOT.

STRENGTHS
• Picture quality: 89% positive (44.8K queries)
• XR Processor: strongest feature hook
• Gaming: 83% positive, 42% of audience
• Demo request rate 54% above industry
WEAKNESSES
• Price/value: 30% negative sentiment
• Remote UX: 20% negative, rising
• Smart UI speed perception
• 42.8% funnel drop at consideration
OPPORTUNITIES
• Brand A switchers: +3,841 (3:1 ratio)
• Soundbar bundle: 34% co-inquiry
• 67% streamers → ecosystem positioning
• Setup tutorial gap = post-sale loyalty
THREATS
• Brand C/Hisense price pressure (budget tier)
• Brand A ecosystem lock-in perception
• OLED burn-in misconception (12%)
• Rising smart features expectations
6 sec vs. 6 Weeks What used to take a consultancy 6 weeks takes BrandContext 6 seconds. Updated continuously.
Live Shopper Data Not stale quarterly reports — updates as behavior evolves. Applicable to any product or category.
42.8% Consideration Drop Biggest weakness exposed: funnel leaks at consideration — actionable immediately.
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Segmentation

STP & Message Matrix.

Auto-Detected Segments
🎮 Performance Gamers42% of shoppers
Lead: 120Hz + HDMI 2.1 + VRR • Top model: X95L • Content: Video demos
📺 Streaming-First67% of shoppers
Lead: Google TV + AirPlay + voice • Top model: X90L • Content: Comparisons
🎬 Cinema Enthusiasts28% of shoppers
Lead: OLED + Dolby Vision/Atmos • Top model: A95L • Content: Deep-dives
💰 Value Seekers23% of shoppers
Lead: Price-per-inch + warranty • Top model: X80L • Content: User reviews
6 Auto-Detected Segments Each with model affinity, content preference, and conversion pattern — no manual research.
Tailored Messaging Stop one-message-fits-all. Each segment hears the pitch that resonates — measurably lifting conversion.
42% Largest Segment: Gamers 120Hz + HDMI 2.1 is their entry point. Video demos convert 1.8× better for this group.
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Dashboard View

Strategic Intelligence Dashboard.

SWOT Analysis
S
89% Picture Quality
W
30% Price Negative
O
+8.5K Net Switchers
T
Brand A parity threat
Segment Targeting
🎮 Gamers42%
📺 Streamers67%
🏠 Home Theater28%
👨‍👩‍👧 Families19%
Competitive Benchmarks
You
4.6★
Brand A
4.2★
Brand B
4.0★
Active Experiments
✓ Bundle framing +12% CVR
◉ Feature emphasis Running
○ Price anchoring Queued
SWOT + STP + Benchmarks + Experiments — the strategist's single-pane view
Every quadrant is auto-generated from the same underlying shopper data
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Experimentation

A/B Test Roadmap.

A/B Test Hypotheses

Auto-generated from shopper behavioral data

Lifestyle-First Landing
Test: Lead with use-case (gaming/cinema) vs feature-first
Projected: +15% demo conversion
Value Bundle Framing
Test: Show soundbar bundle price vs TV-only
Projected: -22% price objection rate
Competitive Comparison CTA
Test: Proactive "vs Brand A" comparison vs on-demand
Projected: +31% engagement time
Data-Driven Hypotheses No more guessing what to test — the data tells you where the opportunity is and the likely uplift.
$0 Incremental Cost Every hypothesis grounded in actual shopper behavior — not intuition. Optimization cycle: months → days.
+31% Engagement Uplift Proactive Brand A comparison projected to deliver highest engagement gain among all tests.
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Product Engineering

Product Engineering Intel.

Feature Demand vs Satisfaction
Picture
High / High ✓
Remote UX
High / Low ⚠
Gaming
High / High ✓
Sound
Med / Med →
Top UX Friction Points
1. Remote lag on app switch — 3,047 mentions
2. Settings menu depth — 1,892 mentions
3. Voice assistant accuracy — 1,234 mentions
4. Initial setup complexity — 987 mentions
4,200 Remote UX Mentions Declining sentiment — should be top priority on your R&D backlog.
Voice of Customer Continuous feed — no surveys, no NPS lag. Build what shoppers actually need.
3,047 #1 Friction Point Remote lag on app switch — UX friction feeds directly into sprint planning.
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Gap Analysis

Market Gap Intelligence.

Live Shopper Signal Matrix
MODEL CANNIBALIZATION
• X90L vs X95L: 34% cross-shopping
• A80L vs A95L: 28% cross-shopping
• Risk: $400 margin erosion per confused buyer
• Fix: Clearer feature differentiation in messaging
SKU GAP OPPORTUNITIES
• 65" OLED under $1,500: 2,340 unmet queries
• 75" Gaming-focused: 1,198 queries, +15% MoM
• Budget Mini-LED 55": 892 queries
• These are product roadmap signals
COMPETITIVE FEATURE GAPS
• Anti-glare coating: Brand A leads perception
• Multi-view: Brand B OLED exclusive ask
• AI upscaling: Brand A marketing dominance
• Perception ≠ reality — messaging opportunity
TECH CONFUSION SIGNALS
• OLED vs QLED: 47% don't understand diff
• HDR formats: 38% confused
• Smart TV vs streaming device
• Opportunity: Educational content → conversion lift
$400 Margin Erosion Risk Per confused buyer — clearer model differentiation is the fix.
2,340 Unmet Queries 65" OLED under $1,500 — product roadmap signal from real shoppers.
47% Tech Confusion Nearly half don't understand OLED vs QLED — educational content = conversion lift.
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Dashboard View

Product Intelligence Dashboard.

Demand Matrix
High/Rising
XR Proc
High/Stable
120Hz
Low/Rising
AI Upsc
Low/Stable
3D
Market Gap Signals
Smart Home Integration🔴 Gap
Energy Efficiency🟡 Weak
Gaming Performance🟢 Strong
Ecosystem Signals
Awareness48.7K
Consideration31.2K
Demo/Trial18.9K
Purchase12.8K
Agent Performance
4.6
Rating
87%
Resolution
2.1m
Avg Response
62K
Handled
Product team's at-a-glance: demand signals, market gaps, and agent health in one view
Gaps and opportunities auto-surface as new shopper data flows in
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Lifecycle Intelligence

Ecosystem & Lifecycle.

Ecosystem & Accessory Co-Inquiry
Soundbar
34%
BRAVIA CAM
18%
Wall Mount
22%
Gaming Headset
15%
WARRANTY ASK
31%
of all conversations
QUALITY SCORE
4.6★
perceived reliability
34% Soundbar Co-Inquiry Your #1 bundle opportunity — every third shopper is already thinking about it.
31% Warranty Ask Rate A conversion lever — make it front-and-center in the purchase flow.
Full Lifecycle Intel Accessories, warranty, reliability — increase AOV with data-driven bundles.
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Agent Analytics

Agent Performance.

Agent Quality Metrics
4.6
Satisfaction
92%
Resolution Rate
34%
Return Users
1.3
Avg Convs/User
Decision Triggers
1. Feature comparison → +38% intent
2. Video demo watched → +29% intent
3. Price objection resolved → +24% intent
4. 3+ content types → 2.4× conversion
4.6 / 5.0 Satisfaction Score Rated higher than most human sales associates at comparable retailers.
2.4× Conversion Rate Shoppers who interact with 3+ content types convert at this multiplied rate.
Continuous Improvement Agent quality scoring, resolution time, decision triggers — all feed the optimization loop.
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Three Teams. One Platform.

Every capability in this deck is available to Sales, Marketing, and Product — each through a tailored view of the same underlying data.

📣

Marketing

Content performance
Behavioral flow
Segment targeting
Sentiment trends
A/B test roadmap
💼

Sales

Objection handling
Competitive switching
Sales pitch intel
Benchmark metrics
SWOT analysis
🔧

Product

Feature prioritization
UX friction analysis
SKU gap intel
Demand-satisfaction
Cannibalization data
3 tools for the price of 1
Same data, different lenses. No silos, no conflicting reports, no redundant research budgets. One platform → organizational alignment.
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Platform

Any Product. Any Category.

This demo shows TVs. But the technology is completely product-agnostic.

📱
Smartphones
Camera comparisons, carrier questions, trade-in
💄
Skincare
Ingredient questions, routine building, skin types
🏋️
Fitness
Feature vs feature, app ecosystem, heart rate
🏠
Appliances
Energy efficiency, sizing, installation fears
Modularity
Swap the product data and category context → the entire dashboard adapts. Every chart, analysis, and insight regenerates for your category. Same platform, infinite applications.
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BrandContext

Start the Conversation.

Open a conversation with your shoppers to begin the baseline pilot.

Let's Talk →
Zero integration. Results in 14 days.
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